Why Snapchat Still Matters

Snapchat reaches 90% of 13-24 year olds and 75% of 13-34 year olds in the US. While it's often overlooked in favor of TikTok, Snapchat offers lower CPMs, less advertiser competition, and a highly engaged audience that spends 30+ minutes daily on the platform.

Snapchat Video Ad Formats

Single Video

Ratio: 9:16 (vertical, full screen)
Duration: 3-180 seconds (3-10 seconds recommended)
Placement: Between Stories, in Discover feed

Collection Ads

Video with 4 tappable product tiles below — ideal for e-commerce.

AR Lenses (Advanced)

Interactive augmented reality experiences. Not applicable to AI video generation but worth knowing about.

What Works on Snapchat

Snapchat's audience responds to content that feels authentic, fast-paced, and trend-aware. Key principles:

Ultra-short format: 3-6 seconds is the sweet spot. Get to your message immediately.
Vertical-native: 9:16 is mandatory. Horizontal video on Snapchat performs terribly.
Bold and colorful: Gen Z responds to vibrant, high-contrast visuals.
Direct CTA: "Swipe up" is the native action. Make the CTA clear and compelling.
Trend-aware: Reference current culture, memes, and aesthetics that Gen Z relates to.

Creating Snapchat Ads with AI

AI video generation works exceptionally well for Snapchat because:

The platform prioritizes short-form content (4-8 seconds with AdClip)
AI can generate trendy, bold aesthetics that match Gen Z taste
Low production cost means you can test many variations quickly
Fast turnaround means you can react to trends in real-time

Prompt Tips for Snapchat

When creating Snapchat ads with AdClip, use language like:

"Bold, vibrant, Gen Z aesthetic"
"Fast-paced, energetic, eye-catching"
"Neon colors, dynamic movement, trendy"
"Quick product reveal with punch"

Snapchat Ad Performance Benchmarks

Average CPM: $3-8 (among the lowest of any platform)
Swipe-up rate: 0.35-0.5% (comparable to Instagram CTR)
Completion rate: 70-80% for 6-second ads
Cost per swipe-up: $0.50-1.50

Start Creating Snapchat Ads

Reach Gen Z where they actually hang out. Create bold, fast-paced video ads with AdClip's free trial — 150 credits, no credit card required.

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