The Challenge

A local bakery with 2 locations wanted to grow their online ordering business. They had a total marketing budget of $100/month — not enough for a single professionally produced video ad.

Their existing marketing: occasional Instagram posts with iPhone photos. Engagement was low and online orders were flat.

The $100 Strategy

Here's how they allocated their tiny budget:

AdClip free trial: $0 (150 credits = 4 Standard videos)
Month 2 onward — Starter Pack: $45 (100 credits = ~8 videos)
Facebook/Instagram ad spend: $55/month ($2/day)

The Content Strategy

They created 4 types of video ads, rotating monthly:

Product hero shots: Cinematic close-ups of their best-selling pastries with steam, drizzle, and dramatic lighting. 8 seconds, vertical.
Seasonal specials: Holiday-themed videos promoting limited-time items. 8 seconds.
Behind the scenes: Romantic, warm-toned videos evoking artisan bakery vibes. 12 seconds.
Order CTA: Fast-paced montages of their menu with "Order online today" messaging. 4 seconds.

The Results

After 3 months of consistent AI video ads on Instagram and Facebook:

Online orders: Up 200% (from 15/week to 45/week)
Instagram followers: Up 340% (organic growth from Reels engagement)
Cost per online order: $1.85 (customer lifetime value: $45+)
ROI: 24x return on their $100/month investment

Why Video Changed Everything

Food is inherently visual — and video makes it irresistible. A static photo of a croissant is nice. A cinematic video of a golden croissant with butter melting and flaky layers pulling apart? That stops the scroll and makes people order.

The Key Insight

You don't need a big budget. You need the right content in the right format on the right platform. AI video generation made professional video content accessible to a bakery with a $100 marketing budget. That's the real revolution.

Start With What You Have

AdClip's free trial gives you 150 credits — enough to test AI video for your business with zero financial risk. If a bakery can grow 200% on $100/month, imagine what it can do for you.

Try AdClip Today

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