Pinterest: The Hidden Gem of Video Advertising

While marketers obsess over TikTok and Instagram, Pinterest quietly generates some of the highest purchase intent traffic on the internet. 85% of Pinterest users have purchased something based on pins they've seen, and video pins get 3x more engagement than static pins.

For e-commerce brands, Pinterest video ads are an untapped goldmine.

Why Pinterest Is Different

Purchase intent: People come to Pinterest to plan and shop, not just browse
Long content lifespan: Unlike other platforms, pins continue to drive traffic for months
High-income audience: 45% of Pinterest users have household income over $100K
Low competition: Far fewer advertisers than Facebook or TikTok = lower CPMs

Pinterest Video Ad Specs

Aspect ratio: 2:3 (1000x1500) or 9:16 (1080x1920)
Duration: 4 seconds to 15 minutes (6-15 seconds recommended)
File size: Up to 2GB
Format: MP4, MOV, M4V

Pro tip: 2:3 is the native Pinterest ratio and gets prioritized in the feed. AdClip's 9:16 portrait format works well and fills the screen on mobile.

Video Pin Best Practices

Show the product immediately: Pinterest users are looking for products and ideas. Don't build up — show what you're selling in frame 1.
Use lifestyle context: Show your product in use. A candle on a cozy table, a dress at a summer event, a tool solving a problem.
Keep it loopable: Many pins auto-loop. Design your video so the end flows naturally back to the beginning.
Optimize for search: Pinterest is a visual search engine. Use keyword-rich titles and descriptions.

Creating Pinterest Video Ads with AI

AI video generation is perfect for Pinterest because the platform rewards aesthetic, mood-driven content:

Choose portrait 9:16 format
Set duration to 8 seconds (loopable length)
Describe a lifestyle scene featuring your product — focus on mood, lighting, and aesthetic
Upload a product photo as reference image for accuracy
Generate multiple aesthetic variations to test

Pinterest Campaign Strategy

Awareness: Video view campaigns with broad interest targeting — $5-15 CPM
Consideration: Traffic campaigns sending to product pages — $0.50-1.50 CPC
Conversion: Catalog sales with retargeting — 3-8x ROAS typical

Start Creating Pinterest Video Ads

Try AdClip free and create beautiful, Pinterest-optimized video ads. The aesthetic, cinematic quality of AI-generated video is a perfect match for Pinterest's visual-first audience.

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