Your Prompt Is Your Creative Brief

When working with AI video generation, your text prompt replaces the traditional creative brief. A vague prompt produces a generic video. A detailed, well-structured prompt produces a cinematic ad that converts.

Here's how to write prompts that produce results.

The SAVCC Framework

Every effective video ad prompt should address five elements:

S - Subject: What is the main subject of the video? Be specific.
A - Action: What is happening? What motion or movement occurs?
V - Visual Style: What's the mood, lighting, color palette?
C - Composition: Camera angle, framing, perspective?
C - Context: Background, environment, atmosphere?

Prompt Examples: Bad vs. Good

Example 1: Skincare Product

Bad: "A skincare ad"

Good: "A luxury serum bottle slowly rotating on a marble surface, golden hour lighting from the left side, water droplets on the glass catching light, soft bokeh background in warm cream tones, close-up cinematic shot, premium beauty aesthetic"

Example 2: Food Delivery App

Bad: "Food delivery commercial"

Good: "A steaming bowl of ramen being placed on a doorstep, camera following from above, warm evening lighting, the door opening to reveal a delighted person, cozy residential neighborhood background, energetic and warm mood"

Example 3: Fitness Brand

Bad: "Gym ad"

Good: "Dynamic tracking shot of running shoes hitting a wet city street at dawn, splashing through puddles, neon reflections on the wet pavement, dramatic low-angle camera, urban athletic energy, bold and empowering mood"

Power Words for Video Ad Prompts

Lighting

Golden hour, studio lighting, dramatic shadows, neon glow, soft natural light, backlit, rimlight, moody ambient

Camera Movement

Slow pan, dolly zoom, tracking shot, aerial view, close-up, rack focus, orbit shot, steady reveal

Mood/Style

Cinematic, premium, minimal, energetic, luxurious, warm, bold, sleek, organic, futuristic

Texture

Matte, glossy, metallic, organic, textured, smooth, crystalline, soft-focus

Prompt Templates by Industry

E-commerce

"[Product] slowly rotating on [surface], [lighting style], camera [movement], [background], [mood] aesthetic, premium product photography feel"

Food & Beverage

"[Food/drink] being [action - poured/served/prepared], [camera angle], [steam/condensation/texture details], [setting], appetizing and [mood]"

Fashion

"[Garment/accessory] on [model/mannequin/flat lay], [lighting], [camera movement], [background/set], [style] fashion editorial feel"

Technology

"[Device/product] in [environment], [lighting - often tech/minimal], [camera angle emphasizing design], sleek and [modern/futuristic/premium]"

The AdClip Advantage

AdClip's AI assistant helps you craft the perfect prompt through conversation. You don't need to be a prompt engineer — just describe what you want in plain language and the AI will ask clarifying questions to build an optimized prompt for you.

Start Experimenting

The best way to learn prompting is practice. Start your free trial with 150 credits and experiment with different prompt styles. You'll quickly develop an intuition for what produces great results.

Try AdClip Today

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