The Google Video Ad Ecosystem

Google's video ad network reaches over 2 billion logged-in users monthly through YouTube alone, plus billions more across the Google Display Network. It's the most extensive video ad platform in the world, with placements ranging from YouTube pre-roll to mobile app interstitials.

YouTube Ad Formats

Skippable In-Stream (TrueView)

Plays before, during, or after videos
Ratio: 16:9 landscape
Duration: 12 seconds minimum, no maximum (15-30s recommended)
Skip: Viewers can skip after 5 seconds
Billing: CPV (you pay when someone watches 30 seconds or engages)

Non-Skippable In-Stream

Ratio: 16:9 landscape
Duration: 15-20 seconds
Billing: CPM (pay per 1,000 impressions)

Bumper Ads

Ratio: 16:9 landscape
Duration: 6 seconds maximum
Not skippable
Billing: CPM
Best for: Brand awareness and frequency

YouTube Shorts Ads

Ratio: 9:16 vertical
Duration: Up to 60 seconds (10-30s recommended)
Placement: Between organic Shorts
Billing: CPM or CPC

Which Format Should You Use?

Goal	Format	Duration
Brand awareness	Bumper ads	4-6 seconds
Consideration	Skippable in-stream	15-30 seconds
Young audience reach	Shorts ads	8-15 seconds
Message completion	Non-skippable	15-20 seconds

Creating YouTube Ads with AI

AdClip is perfectly suited for YouTube ad creation:

Bumper ads: Use 4-second duration, landscape 16:9 — a punchy product reveal or brand moment
In-stream ads: Use 12-second duration, landscape 16:9 — hook + message + CTA
Shorts ads: Use 8-12 second duration, portrait 9:16 — native vertical content

Google Video Campaign Bidding

Target CPV: Best for awareness. You set the max you'll pay per view. Typical: $0.02-0.10
Target CPA: Best for conversions. Google optimizes for your target cost per action.
Maximize Conversions: Let Google's AI find the most conversions within your budget.

Pro Tips for Google Video Ads

Hook in 5 seconds: For skippable ads, your first 5 seconds are everything — make your key message clear before the skip button appears
Create both formats: Generate landscape (16:9) for traditional YouTube and portrait (9:16) for Shorts
Use audience signals: Target based on search intent, in-market audiences, and custom segments
Test at scale: Create 5-10 variations of your ad and let Google's algorithm find the winner

Start Creating YouTube Ads

Try AdClip free with 150 credits. Generate bumper ads, in-stream content, and Shorts ads — all from the same platform. No credit card required.

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