The Challenge

A growing DTC skincare brand was spending $4,000-6,000 per month on video ad production. They needed video content for TikTok, Instagram Reels, and Facebook — but their production budget only allowed for 3-4 new videos per month.

The result: they ran the same ads for weeks, suffering from creative fatigue and rising CPMs.

The Numbers Before AI

Monthly video production cost: $5,000
Videos produced per month: 3-4
Average cost per video: $1,250-1,667
Production turnaround: 7-14 days per video
Creative refresh cycle: Every 3-4 weeks (too slow)

The Switch to AI

The brand started using AI video generation for their social media ad creative. Their process shifted from a 2-week production cycle to a 30-minute weekly creative session.

New Workflow

Marketing manager uploads new product photos as reference images
Describes 10-12 different ad concepts to the AI
Generates all variations in under 30 minutes
Best 5-6 go live as ads immediately
Repeat every Monday morning

The Numbers After AI

Monthly production cost: $200 (AdClip Creator plan)
Videos produced per month: 40-50
Average cost per video: $4-5
Production turnaround: Under 60 seconds per video
Creative refresh cycle: Weekly

Performance Impact

More creative wasn't just cheaper — it performed better:

ROAS improved from 2.1x to 3.4x — Better creative testing found winning ads faster
CPMs decreased 25% — Fresh creative kept frequency low and engagement high
CTR increased 45% — More variations meant more chances to find hooks that resonate
Total ad revenue up 60% — With the same total budget, more went to media spend vs. production

Key Takeaways

Volume enables testing: Going from 4 to 40+ videos/month meant they could systematically test what works
Speed enables reaction: When a product went viral on TikTok, they had new ad creative ready in minutes, not weeks
Cost enables scale: With creative costs at 4% of their previous budget, they reallocated savings to ad spend

Start Your Own Transformation

Whether you're spending $1,000 or $50,000 on video production, AI can reduce that cost by 80-95% while increasing your output. Try AdClip free with 150 credits and see the results for yourself.

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