The Agency Problem

A 5-person digital marketing agency had a growing problem: every client wanted video content, but video production was their biggest bottleneck. They were outsourcing to freelancers at $500-1,500 per video, eating into margins and causing delays that frustrated clients.

They could serve 8 clients at capacity. Adding more meant hiring — a fixed cost they weren't ready to take on.

Before AI: The Numbers

Active clients: 8
Videos produced per month: 15-20 (outsourced)
Average video cost: $750
Monthly video production spend: $11,000-15,000
Turnaround time: 5-10 business days per video
Profit margin on video work: 20-30%

The AI Transformation

The agency adopted AI video generation for social media ad content — the highest-volume, most time-sensitive category of video work.

New Workflow

Client onboarding: Upload client brand kit (logo, colors, style guide)
Weekly creative session: Account manager generates 10-15 video ads per client in 45 minutes
Client review: Send top 5 options for approval via shared link
Launch: Approved videos go live same day

After AI: The Numbers

Active clients: 24 (3x increase)
Videos produced per month: 150-200
Average video cost: $3-5
Monthly video production spend: $600-1,000
Turnaround time: Same day
Profit margin on video work: 75-85%

The Revenue Impact

Metric	Before	After	Change
Monthly revenue	$40,000	$108,000	+170%
Video production cost	$13,000	$800	-94%
Profit margin	25%	65%	+160%
Client satisfaction (NPS)	35	72	+106%

Why Clients Loved It

Faster turnaround: Same-day creative instead of week-long waits
More variations: Every campaign got 10+ creative options instead of 2-3
Better results: More testing led to better-performing ads, improving client ROAS
Lower retainer: The agency passed some savings to clients, making their pricing more competitive

What They Still Outsource

AI didn't replace all video production. The agency still uses freelancers for:

Long-form brand films and testimonials
Interview-style content
Complex multi-scene narratives

AI handles 80% of their video volume (social media ads), freeing freelancer budget for the 20% that requires traditional production.

Scale Your Agency

If video production is your bottleneck, AI is your solution. Start with AdClip's free trial to test the quality with one client. The Pro plan (1800 credits/week) is enough for even high-volume agencies.

Try AdClip Today

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